About Us


Veronica Gunn



Chief Executive Officer,

Dr. Veronica Gunn has more than twenty years of experience in clinical practice, research, policy and health care administration, and utilizes these experiences to develop evidence-based strategies to improve health outcomes in sustainable ways. Her experiences as a pediatrician, a health outcomes researcher and in health policy roles at the state and national levels give Dr. Gunn a unique perspective on systems-based approaches to sustainably improve health.


With Sara, she co-founded one of the first pediatric health innovation programs in the nation, supporting the development and implementation of novel models of care delivery and providing consultation to other health systems on pediatric health management.


Prior to leading health system transformation for a prominent pediatric health system, Dr. Gunn served as the Chief Medical Officer for the Tennessee Department of Health, where she developed and implemented legislative and administrative policies to improve the health of Tennesseans. Dr. Gunn is frequently invited to speak at industry, clinical and policy conferences internationally.


She earned her undergraduate degree at Rhodes College and her medical degree at Vanderbilt University School of Medicine. She completed pediatric residency and chief residency at the Johns Hopkins Hospital. Dr. Gunn obtained a master in public health with concentrations in health policy and analysis and injury and violence prevention from the Johns Hopkins Bloomberg School of Public Health. Dr. Gunn is a Fellow of the American Academy of Pediatrics and is a board-certified pediatrician. 

Sara Steines Newstead



Managing Partner,

With over fifteen years of experience in health policy, change management and health systems administration, Sara Steines Newstead leads the creative and effective redesign of healthcare systems at the national, state and local level.


With Veronica, she co-founded one of the first pediatric population health programs in the nation, garnering national recognition for its innovative approach to pediatric health.


Prior to leading change within a nationally-recognized pediatric health system, she served as a senior advisor to executives in the private and public sector, including a role as lead health policy advisor to Senator Russ Feingold (WI). Ms. Newstead is a frequent lecturer on the Affordable Care Act and the evolution of health care delivery systems at national conferences, issue forums and universities.


She earned her undergraduate degree at the College of William and Mary, and her master in public policy, with a concentration in health policy, at Georgetown University.



Mission Statement – The mission of Genesis Health Consulting is to create meaningful, positive, sustainable improvements in kids' health.


Genesis – (n) an origin, creation or beginning

  • We believe that every child deserves an opportunity to thrive.

  • We believe that a child's health is more than just the absence of disease or injury, but is the sum of their physical, psychological, social and behavioral well-being.

  • We believe in the power of design – of systems, policies, communities – and the ability for smart design to meaningfully drive outcomes.

  • We believe that good outcomes are good business.



Courage – Creating something new takes courage. We value taking smart risks, choosing what might be possible over what is predictable, and learning as we go.

Integrity – Our integrity is paramount. We are honest brokers of change; forthright and trustworthy on what we will deliver.

Collaboration – We are on this journey with you. Different perspectives bring richer conversation, more effective design and stronger outcomes for our clients and the families they serve.

Joy – This is our life’s work. We take great joy from the opportunity to work with the nation’s most innovative thinkers on behalf of kids.

Health – We practice what we preach. We continue to challenge ourselves to make Genesis Health Consulting a business that succeeds because we invest in the whole health of our employees and their families.


Genesis Health Consulting is certified as a Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC), the nation’s largest third-party certifier of businesses owned and operated by women.

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